Our history

My name is Sarah Traboulsi. This is my history!

 

At over 55, I am a passionate entrepreneur with a rich family history roosted in shea butter, a cherished element in many African households.

 

My journey with shea butter spans generations; my mother, now 90, has used it since childhood, just as her mother and grandmother did before her.

This beautiful tradition has been woven into the fabric of our family, enriching my life and the lives of my four children. Through generations, our lineage has thrived, with women and many Africans embracing shea butter for its ability to promote healthy, radiant skin as we age.

My daughter in Canada serves as a perfect testament to the power of our pure, organic shea butter. Despite the harsh Canadian winter, her skin remains vibrant and glowing—all thanks to this remarkable ingredient.     

Meanwhile, my youngest granddaughter, Enora, just 1.5 years old and living in France, also boasts radiant skin, nurtured by the shea butter I’ve been delivering to her since birth.

   

My daughter-in-law fell in love with shea butter during her pregnancy with Enora, relying on it to protect her skin.

          

And it's not just the women in our family who use it; the men, too.

I'm excited to elevate this legacy by exporting this incredible resource to North America under the brand NUSH.

  

NUSH was born out of a passion to share the extraordinary virtues of this natural treasure with the world, inviting everyone to experience the gift of shea butter.